About Us As a collector of fishing lures, inventor Castaneda began studying the natural sounds of baitfish: mating calls, defense sounds, and indicators of distress. He soon zeroed in on distress sounds of baitfish as they ‘ring a dinner bell,’ so to speak, for large game fish. Livingston's Lures When fish compress their gill plates, the muscles that move them beat against their swim bladder and it causes them to emit unique sounds that other fish can hear from long distances. These sounds identify where it is and if it’s dinner to eat or a predator searching to eat. All Livingston Lures feature EBS Sound Technology. Electronic Baitfish Sounds, the electronic replication of natural sounds are embedded on a smart chip in the internal sound chamber of each lure. Will attract fish from more than twice the distance of a traditional lure Will attract more bass, walleye, pike, redfish, striper, and any other predatory fish Lure emits the sound in an 8-second cycle: 4 seconds of sound, 4 seconds of silence Livingston Lures’ proprietary EBS Sound Technology emulates natural baitfish sounds and “calls” fish to it! EBS makes an artificial lure more effective from twice as far away as other sounding lures, in all fishing conditions, especially in dirty or dark waters where predators rely on sound before sight to run or feed. The Howeller DREAM MASTER CLASSIC is the crankbait that helped Team Livingston pro-Randy Howell win the 2014 Bassmaster Classic! Ideal for targeting medium-depth structures in the 8- to 10-foot range, the Howeller DMC boasts a compact body that produces the perfect, wide wobble. EBS MultiTouch Sound Technology gives anglers 4 sound modes to choose from—3 bait sounds: EBS Original, EBS Craw and EBS Shad, plus a silent mode that shuts off all sound. Four options to expand our fish catching capabilities in ONE LURE!
